Bryce Maddock // Posts published by Bryce Maddock
Social Media Outsourcing
At Smarter Social Media we manage all campaigns in house. Our project managers, content creators, designers and developers all work out of our offices by Santa Monica Airport. However, some services are better off outsourced. Many of our clients require 24/7 monitoring of their brand, other’s want every mention of themselves scored for sentiment. So...
Oh the Places You’ll Go!
At last month’s F8 conference, while everyone was busy sticking like buttons on everything they could get their hands on, I was intrigued by a smaller innovation. An RFID card that allowed you to “check-in” at different places in the conference. Facebook was clearly indicating it was going into the location space, and yet what...
Deal, or No Deal?
Local deal of the day websites are all the rage inside the social media bubble at the moment. Groupon, LivingSocial and BuyWithMe are the biggest players in the space, and having raised over $80 million in venture capital (between these three players alone) they are beginning to dominate the online marketing landscape. From endless Facebook ads, to SEM...
Of Advertisers & Advocates
In high school my SAT tutor nicked named me AutoMaddock. It didn’t stick but the name is useful for this post. My friend Brendan Cooper ran a great article yesterday in which he discussed his frustrations attempting to navigate the web presence of major brands. In the post he briefly mentions two types of companies...
Innovation Gets Sued
Over the past few months tons of innovative companies have been facing lawsuits and legal challenges: Google, Apple, Twitter, Facebook, and Yelp. The Yelp cases offers the clearest example of the Law vs. Innovation. Over the past few weeks Yelp has been sued twice. Cats and Dogs Animal Hospital Inc. v. Yelp Inc. and D’ames...
Social Media is not Marketing
When I’m pitching a client on social media services they inevitably ask three questions: 1) How much do I have to spend? 2) Where will you spend it? 3) What is my ROI going to look like? It’s this third question that I struggle with. No matter what anyone tells you Social Media ROI cannot...
A Decade of Social Media
At the dawn of the new millennium there was no Facebook, no Twitter, no LinkedIn. Blogs, text messages and email enabled phones had only just been introduced. I played snake on my Nokia and used the internet to buy the occasional gift from Amazon and read headlines of NYTimes.com. Today I have a more powerful...
Smarter Social Media Influence Index
Last week we published the list of the 100 Smartest People in Social Media. We received a huge response. Many people commented that they were honored to be on the list, while others questioned our methods for compiling it. In reality the list was a based on the subjective judgments of the Smarter Social Media...
Redesign
As you can probably tell by now we are in the process of redesigning the Smarter Social Media site. It has taken us a while to get around to redesigning the site because we have spent most of 2009 working on client projects. But over the holidays we found a few hours to sit down...
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