Tobias // Posts published by Tobias
Mobile Social Media
All the recent hubbub around group messaging services like Yobongo and the incredible, astronomical pre-launch funding of Color, the group photo sharing start-up, are making me think of a blog post from earlier this year on mobile social media in Japan. The post explains that according to a survey in Japan, 75.4% of Japanese accessed...
#Music Monday
Twitter is full of hashtags, one of my personal favorites as an obsessive consumer of music is the #musicmonday hashtag, where people across Twitter recommend favorite music. So why not bring it to the blogs? For today’s #musicmonday post, let’s explore a couple of current artists using new media in innovative ways. Ducktails Ducktails, a.k.a....
Will Internet Culture Help Define Cultural Literacy?
As I’ve written about before, and I’m sure you’ve noticed, the Internet is a pretty bizarre place: cats who use improper grammar, men who see double rainbows, auto-tune on … everything. The Internet has busted down the doors of content production. There’s no team of producers and execs who green light a video, or newsroom...
Buzz Rising on Quora
Maybe more so than any other industry I can think of, the tech industry experiences colossal waves of hype. The hype machine is starting to quickly gather around Quora, a recent question and answer start-up, and it’s already looking like the next big thing, posed to continue its viral assault and maybe spread into the mainstream. Quora...
Viral Marketing, Meet Dirndl
Leavenworth, WA is an odd place. It’s a former logging town nestled in the cascades of central Washington that reinvented itself as a Bavarian village when logging jobs dried up. The re-imagining comes complete with a main street composed entirely of German-style buildings, breweries whipping up vats of Hefeweizen and plenty of skiing in the near vicinity. The...
Wikileaks and an Open Web
I’d like to take a break from our standard programming of online marketing know-how to offer my personal take on the Internet’s most visible and important issue of the moment: Wikileaks. In particular, a group known as Anonymous has been making big headlines for their DDoS (distributed denial of service) attacks on corporations such as...
On the Internet, a Niche is Good Enough
Last week, Target announced that indie bands Wavves and Best Coast would be contributing a song to the retail giant’s Christmas music collection, which will be available as a free download. Selling out is a thing of the past, so it’s not exactly newsworthy that indie bands would be contributing a song to a huge...
Super Wifi and Social Media
There’s been quite a bit of talk in the tech world lately about the FCC’s recent opening up of “white space.” As you probably know, the Federal Communication Commission is responsible for regulating American radio waves in order to protect from interference and the chaos that would ensue were there no laws. For the last...
Facebook Places Road Bumps
It’s been nearly two months now since Facebook places debuted. Despite being one of the largest infringements on privacy of any Facebook update (you can tag friends in physical places without their consent!) there has been hardly any backlash, and hardly any adoption, really. This Business Insider blogger calculates that 2% of his friends use...
The Page Browser: How Facebook Recommends Pages
The ever-restless Facebook development team released an intriguing new feature September 24th, the Facebook Page Browser. Essentially, this feature displays a wide array of pages that Facebook has determined you might be interested in. In its current state, Facebook is a very closed environment. There’s no way for page admins to follow you or request...
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