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Blog  //  latest news and updates

Fresh Off The Web

The Smarter version of the best stuff on the web. From new Apple products to Google rappers, the finest of what’s new and cool on the web is featured here, every Friday, for your convenience and pleasure. Enjoy!
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18 Jul Posted by in Advertising, Facebook, virality | Comments

Fresh Off The Web


The Smarter version of the best stuff on the web. Tune in each Friday as we show you our picks for the top stories in the industry. Enjoy!
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Staff Picks

Here at Smarter Social Media, our team is constantly sharing interesting, funny, or thought-provoking links with one another. So to share some of our genius, and a lot of our humor, we present to you our weekly Staff Picks. Enjoy.

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28 Jun Posted by in Social Media | Comments

Digital Summer Round Up


Summer is full of activities that don’t mesh well with technology. Whether you are lounging at the beach or sunbathing poolside, technology is the one thing that always tends to be left at home, or at least tucked away in a shoe or backpack. By taking your camera, iPod, or phone with you close to the summer fun, there is always that chance that it’ll get wet and ruined, not to mention the overuse of your technology that kills the battery. This summer is all about keeping your technology with you, safe and charged! Here’s a list of things that can help you stay connected this summer:
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Turntable.Fm: Believe the Hype

It’s 11:15 on Monday morning at Smarter Social Media Headquarters in Santa Monica, and there’s a rager going down. The DJ has just dropped a sick beat, and the crowd erupts. The room is rapidly filling up, everyone is dancing, and the music doesn’t stop. If this sounds a little irresponsible for a functioning company on a weekday, don’t worry– the scene I’m describing is purely virtual. More Information…

17 Jun Posted by in Facebook, Social Media | Comments

Staff Picks

Here at Smarter Social Media, our team is constantly sharing interesting, funny, or thought-provoking links with one another. So to share some of our genius, and a lot of our humor, we present to you our weekly Staff Picks. Enjoy.

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What Airlines can Teach Us about Social Media

We’re all familiar with travel horror stories–those of lost luggage, epic delays, and questionable on-flight food. Once upon a time, a disgruntled flier could only share these tales of woe with a small circle of family and friends . With the advent of social media, however, it’s possible for a lone complaint to rapidly reach a wide audience. Take the case of Dave Carroll, a musician whose $3,500 guitar was damaged on a United Airlines flight. Mr.Carroll, who was repeatedly snubbed by United’s traditional customer service channels, put his grievances to music and uploaded the catchy little ditty to Youtube, appropriately titled “United Breaks Guitars” .

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Turning Hashtags Into Dollar Signs: Why Companies Need Social Media

Ok, so it’s not exactly radical news that companies are flocking to the Internet in even greater numbers than LOLcat enthusiasts. But even though the anecdotal evidence is indisputable, statistics and studies across the board continue to support the soaring importance of social media in the business world. A recent analysis by Nielsen revealed that 79% of the Forbes “Top 100” use Facebook, Youtube, Twitter, or a blogging platform to communicate with customers. More Information…

24 May Posted by in Design, Twitter, Web Design | Comments

How To: Make a Great Twitter Background

It’s surprising, but 1 out of every 2 Twitter accounts suffers from one or more of the following:
-Ugly, small image, tiled to fill the background
-Bottom or right border showing
-Picture blocked by Twitter feed

If your Twitter background suffers from one or more of the symptoms listed above, continue reading.

The only difficulty of designing a twitter background is that the interface and background display will change according to the viewer’s screen resolution. To reformulate in non technical language : different computers display different results. So how do we guarantee a perfect result in almost every case? Well, it’s all about choosing the right image, or designing the right illustration.
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Social Media Works Wonders For Fundraising Efforts

Blackbaud, the author of this infographic is more than a software vendor, they are a ‘nonprofit technology partner’ with a wide array of services. Working exclusively with nonprofits, Blackbaud has a lot of experience with fundraising and they recognize the power of social networks in this effort. From donating to Red Cross through Twitter all the way down to individuals raising funds through their own social networks, Blackbaud has a wealth of data to work with. The results are surprising and rather encouraging.
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