CampusBooks is an online textbook price comparison engine. In recent years, CampusBooks has established itself as the most user-friendly textbook price comparison tool in the space. The service offers lower prices, a larger selection, and more straightforward descriptions than its competitors.
Campusbooks occupies the competitive back to school market. With several competitors already well established in the textbook price comparison industry, CampusBooks needed to cut through the noise of the overwhelmingly conversation bombarding college student consumers.
In the four months preceding back-to-school season, Smarter focused on
increasing awareness for CampusBooks. Smarter identified key influencers and didn’t stop building connections and reaching out until we’d garnered valuable press hits for our client. Through our creative approach to social media and PR, Smarter was able to dominate the crowded conversation and capture the attention and buying power of our target demographic.
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