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Fresh Off The Web

Welcome to the Smarter version of the best stuff on the web. From social pop culture to techie news, the finest of what’s new and cool on the web is featured here, every Friday, for your convenience and pleasure. Enjoy! Steve Jobs Resigns: Well, everyone knew this was coming, but yes, Steve Jobs has resigned....

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The Big Lebowski. Now on a Blu-Ray or Facebook Near You!

If you haven’t heard, The Big Lebowski was just released on Blu-Ray. While it was never a blockbuster when it was released in theaters, the film has gained unheard of success in video sales thanks to word of mouth promotion from dedicated fans. As a quintessential cult classic, The Big Lebowski has staved off the...

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Fresh Off The Web

The Smarter version of the best stuff on the web. From new Apple products to Google rappers, the finest of what’s new and cool on the web is featured here, every Friday, for your convenience and pleasure. Enjoy!    Send article as PDF   

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18 Jul Posted by in Advertising, Facebook, virality | Comments

Fresh Off The Web

The Smarter version of the best stuff on the web. Tune in each Friday as we show you our picks for the top stories in the industry. Enjoy!    Send article as PDF   

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Staff Picks

Here at Smarter Social Media, our team is constantly sharing interesting, funny, or thought-provoking links with one another. So to share some of our genius, and a lot of our humor, we present to you our weekly Staff Picks. Enjoy.    Send article as PDF   

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Facebook Privacy: Do Advertisers Go Too Far?

It’s a little bit eerie when you’re browsing Facebook and your eye wanders to the side of the screen, where roughly four advertisements hit a bit too close to home in terms of where you live and what you like to do. Even on the their website, Facebook is happy to let advertisers know that...

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10 Mar Posted by in Advertising, Best Practices | Comments

Facebook: Brand Vs. Brand

According to Digital Surgeons, a marketing firm out of New Haven, CT, more than 40% of Facebook users out there follow a brand. Brands have been on Facebook for years, but our willingness to interact with them (and give them our coveted “like”) has increased recently as brands begin to better understand how to use...

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19 Dec Posted by in Advertising, Social Media, virality | Comments

Viral Marketing, Meet Dirndl

Leavenworth, WA is an odd place. It’s a former logging town nestled in the cascades of central Washington that reinvented itself as a Bavarian village when logging jobs dried up. The re-imagining comes complete with a main street composed entirely of German-style buildings, breweries whipping up vats of Hefeweizen and plenty of skiing in the near vicinity. The...

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The Social Media Driven World Cup

In 2002 social media, compared to what we have now, was non-existent. Some would argue that the word “social media” had not yet been coined. In 2006, there was no such thing as Twitter. Now, another four years into the future and we are dominated by a world full of social media outlets. In 2002...

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Does Contemporary Social Media Span Age Demographics?

It is a common misunderstanding that social media networks like Facebook and Twitter are only accessed by the technology savvy millennium generations. In fact, a look at the data shows this is simply not true. Facebook, the mega-giant juggernaut of the social media world, is actually one of the most demographically diverse of all social...

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