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Welcome to the Smarter version of the best stuff on the web. From social pop culture to techie news, the finest of what’s new and cool on the web is featured here, every Friday, for your convenience and pleasure. Enjoy! Twtrland: Like Candyland, only better because this new platform analyzes your account and gives you...
Staff Picks
Here at Smarter Social Media, our team is constantly sharing interesting, funny, or thought-provoking links with one another. So to share some of our genius, and a lot of our humor, we present to you our weekly Staff Picks. Enjoy. Send article as PDF
Turning Hashtags Into Dollar Signs: Why Companies Need Social Media
Ok, so it’s not exactly radical news that companies are flocking to the Internet in even greater numbers than LOLcat enthusiasts. But even though the anecdotal evidence is indisputable, statistics and studies across the board continue to support the soaring importance of social media in the business world. A recent analysis by Nielsen revealed that...
This is Why Social Media is Important
We here at Smarter Social Media know full well how powerful social media can be. Now you know too, and knowing is half the battle. Send article as PDF
Facebook: Brand Vs. Brand
According to Digital Surgeons, a marketing firm out of New Haven, CT, more than 40% of Facebook users out there follow a brand. Brands have been on Facebook for years, but our willingness to interact with them (and give them our coveted “like”) has increased recently as brands begin to better understand how to use...
Scheduling Social Media Updates
Scheduling updates on Facebook, Twitter and other social networks can be a great way to save time. A few hours blocked out to finding multiple posts or writing content for tweets for the next couple of days helps you keep the rest of the week more focused. Additionally, scheduling your social media updates can be...
Is The Internet a Shallow Place?
There has been much talk in recent years of the effect the Internet has on our brains. There is more information free for the taking than ever before, by incredibly huge margins, but many argue there is a dark flipside to this mass of easily accessible information. The Internet promotes surfing, multitasking and skimming. It...
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