Online Marketing // Browsing posts in Online Marketing
Anticipating Google+ Brand Pages
When Facebook first began tailoring its services for business’ it was a slow process of trial and error. Being the first and largest social network to provide these services to brands, some things worked and some things changed. Now Facebook has set the standards in social media marketing, and the industry largely revolves around what...
Fresh Off The Web
Welcome to the Smarter version of the best stuff on the web. From social pop culture to techie news, the finest of what’s new and cool on the web is featured here, every Friday, for your convenience and pleasure. Enjoy! Steve Jobs Resigns: Well, everyone knew this was coming, but yes, Steve Jobs has resigned....
The Big Lebowski. Now on a Blu-Ray or Facebook Near You!
If you haven’t heard, The Big Lebowski was just released on Blu-Ray. While it was never a blockbuster when it was released in theaters, the film has gained unheard of success in video sales thanks to word of mouth promotion from dedicated fans. As a quintessential cult classic, The Big Lebowski has staved off the...
Fresh Off The Web
Welcome to the Smarter version of the best stuff on the web. From social pop culture to techie news, the finest of what’s new and cool on the web is featured here, every Friday, for your convenience and pleasure. Enjoy! Feeling Mellow? Try Some JELL-O! With the economy, healthcare, and the general state of American,...
Turning Hashtags Into Dollar Signs: Why Companies Need Social Media
Ok, so it’s not exactly radical news that companies are flocking to the Internet in even greater numbers than LOLcat enthusiasts. But even though the anecdotal evidence is indisputable, statistics and studies across the board continue to support the soaring importance of social media in the business world. A recent analysis by Nielsen revealed that...
Facebook Privacy: Do Advertisers Go Too Far?
It’s a little bit eerie when you’re browsing Facebook and your eye wanders to the side of the screen, where roughly four advertisements hit a bit too close to home in terms of where you live and what you like to do. Even on the their website, Facebook is happy to let advertisers know that...
Why Are QR Codes so Slow to Catch on in America?
If you’re internet savvy enough to be reading these words, then chances are you’ve heard of QR codes. Those static-y looking Rubik’s cube things. Whether you have a smart phone surgically attached to your hand or you’re still using your busted up Nokia, it’s hard to deny how much potential these codes have to change...
April Fools!
It’s nice to see so many companies getting into the April Fools spirit. From Google’s Gmail Motion to Hootsuite’s Happy Owls, it’s nice to know that big brands have a sense of humor. Send article as PDF
This is Why Social Media is Important
We here at Smarter Social Media know full well how powerful social media can be. Now you know too, and knowing is half the battle. Send article as PDF
On the Internet, a Niche is Good Enough
Last week, Target announced that indie bands Wavves and Best Coast would be contributing a song to the retail giant’s Christmas music collection, which will be available as a free download. Selling out is a thing of the past, so it’s not exactly newsworthy that indie bands would be contributing a song to a huge...
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