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Small Business  // Browsing posts in Small Business

Staff Picks

Here at Smarter Social Media, our team is constantly sharing interesting, funny, or thought-provoking links with one another. So to share some of our genius, and a lot of our humor, we present to you our weekly Staff Picks. Enjoy.    Send article as PDF   

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12 May Posted by in Small Business | Comments

The 9 Kinds of Interns

Summer intern season is in full swing and offices across the nation, including here at Smarter, are staffing up as school lets out. The intern industry is a strange and often shady one, for both parties. Companies are notorious for exploiting the ‘intern’ title to get free labor, and interns are largely known for occupying...

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What Kinds of Content Should Go Into Facebook Updates?

The answer to this question is, it very much depends on the situation. A manufacturer of safety equipment needs to stay somewhat serious, while a local bar has license to get raunchy when necessary. In most cases, it’s important to stay on topic. A company that makes speedboats shouldn’t be weighing in on the newest...

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What Does an Online Brand Evangelist Do Exactly?

If you’re new to the social media phenomenon, here’s the goal: build trust and authentic connections with your customers. Social media has collapsed the barrier between brand and customer and allows companies to have a discussion with consumers. Many companies strive to develop an army of brand evangelists, groups of people who voluntarily sing the...

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13 Apr Posted by in Small Business, Social Media | Comments

Will Location Based Social Networks Go Mainstream?

Social Media is a bit ironic. As usage of online social networks have skyrocketed in the ‘00s, people spend more and more time staring at their computer screens … some would argue that isn’t really all that social. Facebook is the perfect place to document your trip to the beach, but it’s also a great...

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01 Apr Posted by in Small Business | Comments

Deal, or No Deal?

Local deal of the day websites are all the rage inside the social media bubble at the moment. Groupon, LivingSocial and BuyWithMe are the biggest players in the space, and having raised over $80 million in venture capital (between these three players alone) they are beginning to dominate the online marketing landscape. From endless Facebook ads, to SEM...

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