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Staff Picks
Here at Smarter Social Media, our team is constantly sharing interesting, funny, or thought-provoking links with one another. So to share some of our genius, and a lot of our humor, we present to you our weekly Staff Picks. Enjoy. Send article as PDF
Turntable.Fm: Believe the Hype
It’s 11:15 on Monday morning at Smarter Social Media Headquarters in Santa Monica, and there’s a rager going down. The DJ has just dropped a sick beat, and the crowd erupts. The room is rapidly filling up, everyone is dancing, and the music doesn’t stop. If this sounds a little irresponsible for a functioning company...
What Airlines can Teach Us about Social Media
We’re all familiar with travel horror stories–those of lost luggage, epic delays, and questionable on-flight food. Once upon a time, a disgruntled flier could only share these tales of woe with a small circle of family and friends . With the advent of social media, however, it’s possible for a lone complaint to rapidly reach...
Social Media Works Wonders For Fundraising Efforts
Blackbaud, the author of this infographic is more than a software vendor, they are a ‘nonprofit technology partner’ with a wide array of services. Working exclusively with nonprofits, Blackbaud has a lot of experience with fundraising and they recognize the power of social networks in this effort. From donating to Red Cross through Twitter all...
Ben & Jerry’s Promotes Fair Trade Through Twitter: Introducing Fair Tweet
Well, they have done it again. First, Ben and Jerry’s hooked me with the most heavenly ice cream flavors and the cutest names ever, like Half-baked (with a backwards “e”!), Imagine World Piece and Karamel Sutra. Now, they have taken their amazing ice cream brand name and found a way to do good at the...
Charlie Sheen Takes Twitter by Storm
Charlie Sheen has been very busy lately. First with drugs, then police trouble, then no drugs then crazy interviews, then getting fired, then custody battles, etc. Something he did make time for was breaking a world record by gaining more than 1 million twitter followers in a day. As entertaining as his antics and tweets...
Facebook Contests: Aim for Bacon, Not Spam
Look up a list on how to increase your Facebook fanbase, and running a contest is probably on the list. The list will also probably tell you to make sure the contest is visible, to mention telling your friends, and to make sure the prize is something worth winning. That last one is more complicated...
The Page Browser: How Facebook Recommends Pages
The ever-restless Facebook development team released an intriguing new feature September 24th, the Facebook Page Browser. Essentially, this feature displays a wide array of pages that Facebook has determined you might be interested in. In its current state, Facebook is a very closed environment. There’s no way for page admins to follow you or request...
The Sierra Club: Social Media Marketing Success In the Wild
Over a century old, the Sierra Club is America’s premier environmental non-profit and one of the most well respected advocacy groups around. Not surprisingly, they’re doing a great job of leveraging their following and creating a vibrant social media presence. Facebook Sierra Club has done a great job with their landing page. It’s topical, to...
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