SteriPEN

Overview

A SteriPEN is a UV water purifier. To put it even more simply, a SteriPEN is a glow stick that kills 99.9% of all bacteria, viruses and protozoa. Stick the light in any cup of water and it provides safe drinking water in under a minute. It’s essential gear for travelers, outdoor adventurers, and survival kits for any kind of emergency. Smarter provides SteriPEN with crystal clear online marketing solutions that turn the wild frontier of social media into a river of profits.

Results

The quality of SteriPEN’s product has earned the trust and allegiance of customers around the world—now they use Smarter’s marketing solutions to connect with their target audience, wherever they may be. Smarter develops and maintains SteriPEN’s online and social media marketing strategy, a wide umbrella including Search Engine Marketing (SEM), online PR, Facebook, Twitter, blogging and graphic design.

The Smarter team took SteriPEN’s website from 27,500 visits in Q2 of 2009 to 112,000 visits in the same quarter of 2010. That’s a 305% increase, but who’s counting? What’s more, we drastically increased the average time each user spent on the site and conversion percentage more than doubled…

Because SteriPEN counts on Smarter for all of its web and social media marketing needs, more people now count on SteriPEN wherever life’s adventures lead them.

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