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best practices  // Posts tagged as "best practices"

Home » best practices

30 Jun Posted by in Online Marketing, Small Business, Social Media | Comments

What Kinds of Content Should Go Into Facebook Updates?

The answer to this question is, it very much depends on the situation. A manufacturer of safety equipment needs to stay somewhat serious, while a local bar has license to get raunchy when necessary. In most cases, it’s important to stay on topic. A company that makes speedboats shouldn’t be weighing in on the newest...

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23 Jun Posted by in Social Media, Social Media success | Comments

The Sierra Club: Social Media Marketing Success In the Wild

Over a century old, the Sierra Club is America’s premier environmental non-profit and one of the most well respected advocacy groups around. Not surprisingly, they’re doing a great job of leveraging their following and creating a vibrant social media presence. Facebook Sierra Club has done a great job with their landing page. It’s topical, to...

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14 Jun Posted by in Social Media | Comments

What’s The Ideal Number of Tweets Per Day?

Sometimes it’s the details that matter most. Most new Twitterers will consider their profile picture, their bio, the sorts of content they will tweet etc., but how about the number and timing of tweets? Too many tweets and you’ll lose followers; too few and you risk diminishing the effectiveness of your account. So what’s the...

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