With the web, everyone has access to more information and data than they can possibly hope to understand. But whether you’re a news organization, a non-profit or a PR pro grappling with a data-rich release, the trend towards multimedia releases is an opportunity for creativity. No casual reader wants to be faced with a pile...
The Washington Post printed (or today, more relevantly, posted) an article this week discussing what they presented as the shady world of online PR and marketing. On the heels of a class action lawsuit against Yelp, it addressed a problem many are seeing online: how to know whether that review was an honest, unbiased opinion,...
I never thought that someday universities would offer a subject dedicated to Twitter. How about that? If you ever thought that Twitter was just a place for useless babble, you’ll be surprised to learn that it’s now a mandatory course for students taking up journalism in Australia’s Griffith University. You may be thinking why would...